Cheerleader Versus Used-Car Salesman

VERSUS What assumed role best encourages user adoption of a DAM system: cheerleader or used-car salesman? A cheerleader encourages adoption by promoting the DAM system’s benefits and cheers those that have been using it wisely. A used car salesman tries to persuade others by false promises: “Don’t worry, the system is flawless and won’t require … [Read more…]