What is DAM?

There is no denying it. We’ve become a digitally centric culture. As such, enterprises are generating an astonishing number of files. Without a system to manage them, the files can quickly pile up and cause backups to become bloated. Precious money and resources are spent re-creating content that already exists because no one can find … [Read more…]

DAM Blog Commentary: What About the User-base?

(click this link to view the original article) http://tinyurl.com/82sskmm I agree that governance, executive buy-in, and complying with the company’s mission are crucial factors to a DAM’s successful implementation. There has been much literature written about their importance. However, one important factor that isn’t discussed in Gourlay’s article is user involvement. How were employees engaged with … [Read more…]