Most companies leverage their existing content, re-purposing it in publications, websites, social media, marketing collateral, television, etc. They will similarly rely on this material in whatever new media channels are developed in the future. They may also lend or license this material to external partners such as press outlets: a brand’s success depends upon the … [Read more…]
Why is it so hard to find any DAM pros?
Change will come whether we want it or not, so it is best to be aware of the business landscape in which we work so that we can prepare for the future as much as possible. That is why I look ahead, keep an eye out for what needs to be changed, secure support for … [Read more…]
According to Netflix, its online video series “Tidying Up with Marie Kondo” will help homeowners declutter their mess and “choose” joy. Despite its dubious promise and the ire some librarians have shown towards some of its methods, I like Kondo’s approach: it can be adapted and used as a sort of DAM philosophy. I’ve reworked … [Read more…]
Imagine you have just bought yourself a new bike for Christmas. Great way to get around, shop for groceries, and enjoy a sunny Sunday afternoon. But wait, what will you do when you need to carry stuff. I guess you’ll need a bag. Oh and how will you keep that bike safe when you leave … [Read more…]